Top of the morning, folks. This mini edition of Inbox Hacking has fresh Monday marketing news below. First, Iāll start your week off with this thought.
Most businesses donāt miss opportunities to catch new customers.Ā
Instead, we miss chances to ācorralā customers. Unless you fence current customers in, theyāll wander off when they feel taken for granted or like theyāll be treated better over there where the grass is greener.
The easiest way to corral customers is to listen better.
The #1 benefit of better listening? The person speaking becomes more open-minded to the listener (and your offersš”).
Improve listening skills by:
- Asking questions that benefit the speaker (help them make their point).
- Removing distractionsā they reduce your ability to listen + jack up the speakerās ability to convey their message!
- Summarizing the speakerās words back to themā to see if you missed something or they didnāt present an idea clearly.
Remember, listening is NOT easy:
- You must decide to listen
- You are giving up cognitive resources to actively listen
- We fear change & true listening could force us into that fear
- Tests show that good listeners still only recall roughly 50% of info
Donāt worry, listening can be done in a variety of ways outside of direct customer interactions or surveys.
Dive deeper into corralling customers in The Referral Engine (chapter with real-world examples) and this Hidden Brain podcast episode on expert listening.Ā
Monday Marketing News
How Temu gamifies e-commerce (video)
Can user engagement be a bad thing?
Why video hasnāt defeated written words
3 quick ways to help readers read your stuff
Whatās worrying marketers (besides cookie extinction)
Well, well, look whoās into advertising
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Thanks for reading – hereās a pic thatāll brighten your Monday morning (unless your team got bounced from The Tournament š this weekend. Only time heals those wounds š).
