Top of the morning, folks. This mini edition of Inbox Hacking has fresh Monday marketing news below. First, Iâll start your week off with this thought.
Most businesses donât miss opportunities to catch new customers.Â
Instead, we miss chances to âcorralâ customers. Unless you fence current customers in, theyâll wander off when they feel taken for granted or like theyâll be treated better over there where the grass is greener.
The easiest way to corral customers is to listen better.
The #1 benefit of better listening? The person speaking becomes more open-minded to the listener (and your offersđĄ).
Improve listening skills by:
- Asking questions that benefit the speaker (help them make their point).
- Removing distractionsâ they reduce your ability to listen + jack up the speakerâs ability to convey their message!
- Summarizing the speakerâs words back to themâ to see if you missed something or they didnât present an idea clearly.
Remember, listening is NOT easy:
- You must decide to listen
- You are giving up cognitive resources to actively listen
- We fear change & true listening could force us into that fear
- Tests show that good listeners still only recall roughly 50% of info
Donât worry, listening can be done in a variety of ways outside of direct customer interactions or surveys.
Dive deeper into corralling customers in The Referral Engine (chapter with real-world examples) and this Hidden Brain podcast episode on expert listening.Â
Monday Marketing News
How Temu gamifies e-commerce (video)
Can user engagement be a bad thing?
Why video hasnât defeated written words
3 quick ways to help readers read your stuff
Whatâs worrying marketers (besides cookie extinction)
Well, well, look whoâs into advertising
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Thanks for reading – hereâs a pic thatâll brighten your Monday morning (unless your team got bounced from The Tournament đ this weekend. Only time heals those wounds đ).