New here? This is Inbox Hacking, a Free Newsletter for Awesome email marketers eager to increase Awesomeness. Email marketing insights, tools, & tactics sent twice per week. Someone forwarded you our Newsletter? Please join over 13,894 Email Marketers and sign up for your Free subscription. Today â 9 quick insights from Litmusâ recent email dissections, our email stat section, & a hack you can implement today.
Good morning, you Inbox Hacking heroes. March Madness officially begins tonight and round one is Thursday (managers, prep for missing workers). In the meantime, Iâm going to further dissect a dissection of 5 email examples that Litmus broke down with what they loved and what needed work.
Youâll learn how to improve CTAs, keep reader interest, and maximize your email visuals.
Top-3 Useful Insights
See the full Litmus email dissections (8-min read). The top insights I sliced out are:
- Infuse visual friction in your CTA links (more on visual friction in a moment)
- When quoting someone, use their photo (i.e. experts or user testimonials)
- Use more emotion and back it with facts / stats
*I bet 88.254% of email marketers donât use enough stats and two-thirds of that group bust their bracket by round 2 of The Tournament, on average.đ
Whatâs Visual Friction?
Visual friction, mentioned in these email examples, is anything that gets your reader to pause and pay attention to something you deem important.
If your most important call-to-action blends in with all the other copy, thatâs too smooth.
đ„Add friction to grab readersâ attention.đ„
Example: A newsletter with five âRead Moreâ CTAs in plain text will not stand out. Especially after a subscriber sees the same newsletter week after week.
*Test various visual friction tactics to see which works best in emails.
**One study showed âaverted human gazesâ in advertising grabbed more attention and was more memorable.
Email Examples Campaign Goals
Sure, Iâd like to prep for green St. Pattyâs Day beer and relax with college basketball. But Iâve got goals to set for emails. You too.
Goals were highlighted by Litmus for each brand’s email example.
- Consumer Reportsâ drive clicks to affiliate links / increase subscriptions
- Standard Lifeâ customer retention by nudging readers to their blog
- Feed 365â share updates and express gratitude to the non-profitâs members
- AAAâ updates and news designed to remind members of their membership value
- Jet Brainsâ drive webinar sign-ups
Have a goal, or donât hit send until you do. Goals shape email campaigns (successful campaigns in case that was unclear đ).
Final 6 Email Examples Dissections
- Buttons > text links for visual friction
- Unique CTAs > common CTAs (i.e. âGrab Your Discountâ vs. âClick Hereâ)
- Respect readersâ time (give read-time estimates & delete the needless)
- Use consistent illustrations
- Reduce readersâ cognitive load (#1 tactic to achieve this)
- Your message / CTA can never be too clear
*Uniquely-phrased CTAs are advisable on button text as well as plain text.
Why Not Do Your Own Email Examples Dissection?
Donât let Litmus and I have all the fun dissecting other brandsâ emails. You may enjoy silently trashing some brandsâ emailsđ€ as a bonus.
Seriously, youâll learn a ton by reviewing emails in your inbox. Set aside time each week to dissect what stands out and whatâs blatantly blah.
Careful. If you get sucked into an emailâs content, you wonât learn much. Youâll just be clicking on CTAs – signing up for AAA then reading about blenders on Consumer Reports.
So, review each email like a scientist. Remove emotion and bias. Focus on the email structure, aesthetics, and patterns. What stands out? What makes no impact?
Grab your scalpel, some safety glasses and start slicing up email examples to learn ways to make your campaigns more effective.
Also, check in with Litmus on their monthly live events because hopefully, theyâll do more of these insightful dissections.
Bonus: Visual friction can be a bad thing on landing pages, đ§ how to fix yours.
Knowledge Base
đŠKnowledge is power, but first, a snack break w/ the birds.
â10 content curation mistakes to beware + this misconception.
đAll the fine print on purchasing lists.
đŹ14 CTA copy examples via HubSpot.
đąContent marketers need stats (true ones help), 9 sources here.
đ€©Conversion rate of 40%? Getting organic leads on LinkedIn.
SponsoredâŠ
Spoiler Alert
You can stop stressing over subject lines 24/7.
This one strategy unlocks better open rates.
Inbox Mailers holds the keyâŠ
Triggered Emails. And this works for businesses of all sizes.
- Get open rates of 50% – 70%
- Increase/Fix your reputation, deliverability, & inboxing rates
- Increase/Fix Sender scores & IP Health
- Re-engage your Dead/Unengaged list
>>>Book a Demo. Inbox Mailers is your canât-miss email marketing tool.
Self Help
The simplest solutions are often overlooked.
Turning off social media phone notifications is guaranteed to make you more productive.
Why not simplify further? By deleting social apps from your phone. Use social on desktop only – if it doesnât work correctly, even better.đ
Email deliverability is similar. Simplify your practices as far as you can. Whatever produces optimal results with minimal effort.
I believe improving open rates is the simplest deliverability solution.
Other tactics exist but many take too long to produce results. Some are too complex to implement efficiently. So keep that in mind regardless of the email tools or methods you test to improve your deliverability.
Donât dismiss the simple.
*Shout-out to Inbox Hacking Subscribers â
đMorgan at DrivingSuccess (Automotive marketing)
đ€đŒKatie at Clutch (Business guidance)
Facts and Stats
- 47% of marketers are sure that automation is worth the price (Snov)
- 88% of users agree they are more likely to respond to an email favorably if it appears specifically created for them
- The average unsubscribe & spam complaint rates of triggered emailsâ 0.58% & 0.06% respectively
Bonus: 87.2% of people would prefer rando Email Marketers over in-laws tagging along on vacations.
From Our Sponsor
Get the picture…
Youâre at checkout behind a guy with a buggy full of groceries. So you grab a candy bar.
An automatic decision. Theyâre right there + youâre in a shopping mood.
Thatâs how Inbox Mailers works with marketing emails.
Inbox Mailers triggers your emails to slide into inboxes while subscribers are right there, in the inbox.
Itâs an automatic decision for subscribers to open your emails while they open emails theyâre already in the mood to read.
Predictable behaviors are what produce 50% – 70% open rates and higher click volume with Inbox Mailers. >>>Book your Demo.
Marketing Musings
Love this guyâs writing â mine, I meanđ.
This guyâs pretty awesome too thoughâ Sean D’Souza. His quote below.
âThe myth that is perpetuated is that you just need to sit at your computer and get an endless number of clients.â
Iâve thought about this a lot over the years.
How face-to-face business will fade away eventually. Also, that you could go on cruise-control once you had big momentum.
Yet, even the most famous music artists in history still went on the road 300 days a year. Live concerts produced a big chunk of album sales back then and merch nowadays.
Face-to-face. Consistently. If thatâs what it takes for insanely popular music stars, Iâm pretty sure we marketing nerds canât thrive behind screens only.
What do you think?
Get Hacking
Feeling guilty? Sure, getting your in-laws to invest in FTX was catastrophic, but Iâm talking about suspect email practices. Ones thatâll come back to bite ya:
- Camouflaging the unsubscribe link
- Buying email lists
- Not using double opt-ins
I could go on. But no need. Todayâs hack is to review your email marketing practices and simply cut out one tactic that could harm your sender reputation. Something you wouldnât mention over dinner with the folks at Spamhausâ even if toasted đ»(you or them).
đPlease take survey below. Itâs tax-free.
Survey results:
