New here? This is Inbox Hacking, a Free Newsletter for Awesome email marketers wanting to level up. Email marketing insights, tools, & tactics sent twice per week. Someone forwarded you our Newsletter? Sign up for your Free subscription. Todayâs edition lays out 2 tools you can lean on to enhance your email campaigns.
Hope this Tuesday is rolling right along for you eager Earthlings. And know this, Inbox HackersâŠ
Things are about to get better. No guarantees since Iâm not in the warranty business and canât legally kidnap your boss. But todayâs feature story lays out 2 tools that you may not be utilizing enough or at all in your emails. Time to change that so letâs slide into it.
Proven Tactical Tools
What are these 2 magical tools that will produce more opens, clicks, and sales in your emails?
Hold up, Harry Potter. No magic. Good news thoughâ proven tools used consistently donât need any hocus pocus.
The tools weâre looking at are:
- Social proof
- Swipe files
Starting with Social Proof
Before I get to specific tools that help you show off social proof, how about evidence social proof works like a charm?
đ§77% of people said customer photos influenced their buying decisions versus 22% who preferred professional photos (Yotpo)
đ§Labeling menu items as âpopularâ resulted in 13-20% more orders for those items (Duke / Peking University)
đ§40% of people say theyâve purchased a product online after seeing it used by an influencer on social media (Sprout Social)
And youâve probably heard the study on getting more hotel guests to reuse towels by posting a sign stating how many other guests do so. Ones not embezzling towels I guess.
Smallish Social Proof? More Good News
If you donât have 135,001 customers yet, there are other options to get people to follow the (small) crowd to your brand.
- Rich reviews (full name, title, photo – and video is even better)
- Big numbers generated for limited clients you do have (i.e. their sales or # of people theyâve helped through your services)
- Showcase customer success stories with deep dives into their wins
đIndustry awards are social proof that people should do business with you.
Great, but how do you show the proof off?
Gathering & Presenting Social Proof
âDyspatch – test drive interactive AMP emailâ use case: live poll in email shows most popular (clicked) sale item
âVocal Video – easy, seamless for reviewer (read about using videos in emails)
âProvely – live on-site sales & sign-up notifications to increase sign-ups on landing pages
*Litmus also promotes live email options where social proof can be inserted.
Next up, swipe files.
Swipe Files are Your Friend
*A swipe file is simply good great pieces of marketing copy you can reshape for your own use.
People look at swipe files two ways:
âToo much work
âThe easiest tool ever to speed up and improve email campaigns
The work comes in finding epic copy. The webâs full of crap. Inboxes too. Dig for gems though and the work will pay off. But unless you organize your swipe files, youâll never find what you need when you need it.
The ease comes when you keep a neat stack of marketing copy you can grab quickly as needed. Your own writing (best of) should be included in your swipe file, in case thatâs not obvious.
Now – how doers get thingsâŠ
Your New Swipe File Tools
- No assembly required – great copywriting organized for you
- Pocket (organize w/ tags)
- Pinned copy with visuals
You can also keep it super-simple.
- Use snipping tool for great copy to store in a desktop folder
- Print and post at your desk the top 3 copywriting examples or structures that fit your needs
Regardless of which you choose, the key is to not swipe every piece of copy that grabs your eye. Save only the best. Else youâll hoard mounds of files you canât organize nor utilize.
How about a bonus tool?
Checklists
Ever wonder how 9 Toyota Camrys stay attached atop those semi trucks hauling them down the interstate? Checklists keep truck drivers from forgetting crucial steps!
Your email campaigns are just as vital as keeping Toyotas from flying into ditches, so use checklists before you even get close to hitting send.
Checklists I use:
- Copywriting principles checklist (i.e. grab interest / tease upcoming sections / fact-infused stories / is subject line or headline greatâ )
- Proofread emails in inbox even after proofing in ESP
- After sending: check email metrics, replies for feedback, and satisfaction survey
Save this handy infographic checklist if that makes it easier.
Ok, use those 3 tools and youâll find your email marketing more efficient and engagement rising too.
Read on for the Knowledge Base, a fresh subject line finding, and todayâs hack.
Knowledge Base
âĄKnowledge is power but first, take a breather.
12 Affiliate email marketing tips (includes why create multiple lead magnets).
ââDouble opt-ins leaving you hanging? 4 techniques for more confirmations.
Siphon the genius from the braintrust on this email marketer experts list.
đ€©Ways to tell if your writing is good.
Check yo-self before you⊠Marketing checklists via Oracle.
Sponsored
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Likely 8 out of 10â this is the average across all industries.
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Get 50% – 70% open rates consistently.
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Integrates easily with your current ESP.
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Self Help
The webâs too busy for your brain and while itâs too late for me, hope awaits you.
3 ways to get more done with fewer distractions (or get less done if ya like).
Switch off YouTube autoplay (tap video top right to view toggle)
IOS Downtime on Demand & Android App Limits
*Shout-out to Inbox Hacking Subscribers â
đ„Andrew at Millerâs Ale House (dining)
đłAnouska at BillionDollarBoy (influencer agency)
Facts and Stats
- Survey: 20% of marketers are using co-marketing / 17% using employee advocacy campaigns (Media Post)
- April 2023: Open rates boosted by subject line emojiâ 1st character works best (World Data)
- Business survey: 86% say daily barrage of data is complicating decision-making in their personal & professional lives
Bonus: Which list size gets higher click-through rates? 100k+ subscribers versus under 2,500? Large list 3.19% / Smaller list 3.98% (GetResponse)
From Our Sponsor
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A few seconds later, a new email pops into your inbox.
Research shows you’re more likely to immediately open it rather than the long list of stale emails.
Inbox Mailers gives you this advantage. Rather than send an email blast to your entire list at once, you can send triggered emails when your subscriber is actively in their inbox.
This strategy is leading to consistent open rates of 50% – 70%.
Sound good?
Plus, these higher open rates improve overall deliverability, and with better deliverability, youâll see a higher sender score, better inbox placement rates, and improved overall email metrics.
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Marketing Musings
Ever feel like a hack when using copywriting âtricksâ to get clicks?
Like rhymes or alluring alliterations?đ
Iâm here to erase that guilt from your soul.
Why go against human nature? Human brains crave easily digestible information.
Copywriting âtricksâ provide this ease.
Copy gurus didnât invent this reality. They noted its existence.
So use it, or lose it (it, being clicks and conversions it produces).
Get Hacking
Todayâs hack is easier to test than a toxic personality.
Move your main CTA above the fold in your next email.
These results were impressiveâ you could find similar success.
*Know another email marketer hungry for tips? Please forward Inbox Hacking to them. We appreciate you reading.
Other Inbox Hackers liked
đ§šInfographic: Triggered Email Facts & Psychology Behind Why They Work
âExamples of Email Doâs and Donâts
*Follow Inbox Mailers on LinkedIn
đŠąPlease take survey below. Some report goosebumps afterward.
