📩 Improve email campaigns (w/ 10 micro book summaries)

This is Inbox Hacking, a free newsletter with Email Marketing insights, tools, & tactics sent twice per week. If someone forwarded you our Newsletter, please sign up for your Free subscription. On tap→ 10 quick book summaries for marketers (newbies & vets).

Got those kiddos back in class, yet? Good, you can once again pop open a bottle of Moscato at lunchtime.

Today’s feature gives you bite-sized summaries of 10 books that should make a positive impact on your email game. Dip your toes and brain in…

5 Book Summaries For New Email Marketers

The 1-Page Marketing Plan

3 phases of marketing. Phase 3 gets ignored by too many business owners.

They Ask You Answer

After your 50th marketing email, you may run outta ideas. Questions inside your audience’s head ensure you don’t.

Storyworthy

Stories also fuel email ideas. Don’t worry if you suck at storytelling. This author simplifies the process… collect everyday notes on tiny events that involve CHANGE.

Cashvertising

Teaches marketing psychology and basic human desires. Also, tips for writing effective long copy.

The Business Romantic

Business isn’t all about squeezing every ounce of productivity from your soul. This book gives insights on connection (title isn’t a green light to hit on subscribers😄).

5 Book Summaries For Experienced Email Marketers

Amazon

Huge success seems like alotta work. But if you’re up to it, this book shows how to put customers first, max out loyalty, and keep innovating so you can one day give away millions to charity… and divorce lawyers😋. Book summary reveals Prime’s draw (not saving 💲).

Alchemy

Gives actionable tactics for standing out from competitors using microscopic changes. Summary lists a few examples (one is toothpaste with stripes boosting sales!).

The Go-Giver

I believe in the principles this summary provides, because riches fail to make folks happy. But nothing wrong with wealth and this book provides a path→ care more about the people spending their money with you.

The Fortune Cookie Principle

When your brand has plateaued at 102,000 email subscribers or perfected a product, how do you level up? Craft better narratives and lean into intangibles … like tiny messages in cookies.

Behind The Cloud

Another how-to by a giant. The summary lays out how Salesforce maximized testimonials. Also, offline events catered to people other start-ups ignored. This summary highlights how Salesforce grew overseas too (not as impossible as ya think).

Full Books for Email Marketers

I’d suggest reading at least one full version of the books above. But do what you do.

The summaries offer plenty to take your email marketing campaigns and strategy up a notch.

BTW. The guy who wrote those summaries did 365 book summaries in 2016 alone! He does animated book summaries here.

#1 Best Subject Line in my Inbox? (+why it worked)

Triggered. Immediate delivery while they had my attention!

Read on for CTA mistakes, how to not worry, & Today’s Hack to kickstart fresh campaigns.

⭐Solid subject lines help get your emails opened.

But those other 27 emails have solid subject lines too.

So why should subscribers choose your email?

Well, having time to read yours makes all the difference.

Inbox Mailers triggers your emails at that very moment.

Learn more with a free demo to see how these triggered emails are producing 50% – 70% open rates (and higher click volume).

Knowledge Base

💡Knowledge is power, but first, Baboon lessons on friendship

Call-to-Action! Check yours (9 CTA mistakes)

🌱Deliverability webinar for small publishers (Aug. 23rd)

Embed forms in emails (a how-to)

⚠Watch out for ‘unintended subscribers’ (Yahoo & Gmail update)

Breaking News – ChatGPT good at something→ marketing personas

Self Help

Old folks are hypochondriacs.

Young folks climate-condriacs.

All of us worrying about stuff we can’t do much about. Or aren’t.

Worrying isn’t doing.

Better to ignore most stuff like this real headline…

“Ancient pathogens released from melting ice could wreak havoc on the world, new analysis reveals.”

I simply don’t care. Because I drive an automobile among distracted dingbats daily.

*Shout-out to Inbox Hackers:

📢Abigail at Inside (biz community)

📢Davey at Perry Martel (recruiting)

Facts and Stats

Consumer survey: 61% of Gen Z (18 to 24) heavily prefers user-generated content vs. 48% of older Millennials (35 to 44) ~Video Insider

About one-third of U.S. respondents say they’ve little to no trust in Google Maps for discovering places that best fulfill their needs (Insider Performance)