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A happy Wednesday to you, go grab some sunshine before it becomes melty out there. Today’s feature shows how big sports (fan-created content) have become on TikTok and the opportunities this creates for businesses. Then we’ll creep into:
- The Knowledge Base
SelfHelp- Facts & Stats
- Get Hacking (bonus one today)
Now, let’s get to the Feature Story.
TikTok & Sports Sponsorships Boom
Am I a soccer fan? Nope, but I know the insane power of sports. And the following stats from TikTok “coverage” of EURO 2024 shows unlimited opportunities for brands.
“72% of global TikTok users say they enjoy watching fan edits, reaction videos, or other fan-made sports content on TikTok, with over 60% saying they feel a strong sense of community with other sports fans on the platform.”
Major interest. Major upside for brands to get involved.
You don’t need to sign a star athlete to an influencer contract or have rights to broadcast official content. All a brand needs is to hook up with fan-made content that’s worth watching and connects these sports fanatics with what they love.
Trust me, you don’t have to worry about an…
Oversaturated Market
Decades ago, I thought there had to be a limit on how much sports a fan could watch:
- Pregame shows
- 3.5 hour games
- Radio call-in shows
- Highlight shows
- Postgame shows
- Sports documentaries
That was before the internet! Then came podcasts, sports betting shows on YouTube, athletes on social media, and even popular websites that covered the people who covered sports!
So… I was wrong. Sports fans can not get enough sports coverage.
Let me say it again. Fans can’t get enough, will never be satiated, and that means businesses big and small should take advantage and get in on the action.
There’s no user-generated content like that which connects to sports. (93 of the top 100 TV telecasts in 2023 were NFL games, BTW).
The good news is it isn’t just a…
TikTok Sports Sponsorship Thing
YouTube works just as well, prolly better due to better UX. Then there’s Spotify. And email newsletters.
Heck, I could list a hundred other places (were I not hungover) you could upload or sponsor fan-created sports content.
Even tiny businesses could work with high school teams or their fans, sponsoring videos, articles, highlights, audio content, etc.
Sure, billion-dollar sports TV contracts get the headlines. But you don’t need high-production value.
Pat McAfee looks like he belongs in a bar at 11 AM versus the 17-million-dollar-a-year sports personality he is.
As I drop one more TikTok EURO 2024 report stat, I’d encourage you to get on board with leveraging sports content to promote your business. I won’t rush you, though. This opportunity will always be available since fans’ appetites are bottomless.
“The official England (@england) account grew by almost 300k followers during the tournament with behind the scenes footage from the team camp proving especially popular.”
The Knowledge Base
Prime Day report via Adobe
🧽Turn ramblings into clean notes (AI note taker)
YouTube mauling Disney in kid viewership
🎧Learnings from 10 years in affiliate marketing (podcast)
Solid writing technique (+proof AI ain’t there)
⚽Reach of sports on TikTok (report)
100 subject line ideas (download)
10 example dropshipping websites
💥How this YouTuber 12xd her subscribers in 4 weeks
How to boost email campaigns’ revenue
The main hurdle to increasing revenue from your email campaigns is getting more of your marketing emails opened.
Inbox Mailers helps you leapfrog that hurdle → quickly! Triple your open rates, without the wait. Use the platform’s triggered emails or check your list quality with our Activity Checker to target active leads and those inactive leads to avoid (check your list for free and see higher open rates immediately).
Book a demo if you have questions.
Self Help
The problem with most self-help stuff is it talks about all that’s wrong with us.
Who needs that? I’m aware. Hell, I live with myself every day.
Maybe focusing on the stuff that’s right with us is better. CliftonStrengths does that, and here’s a good example of using positivity from a legendary football coach who became a politician but was too honest to win Nebraska’s governor’s seat back in the day.
Facts and Stats
- Replacement of leaders/managers costs employers around 200% of their salary. Replacement of professionals in technical roles costs employers 80% of their salary (Gallup)
- Parents expect to cut back on other expenses and delay major purchases to pay for back-to-school items at an estimated $31.3 billion nationwide (Investopedia)
- Prime Day, day one, spending estimated to hit $7.1 billion in U.S., up 11.3% YoY (Axios)
Bonus: CMOs see _______ as over twice as valuable as AI and automation. Answer: Human talent (Stacked Marketer)
Get Hacking
Good read on price increases. “If you need a prayer session over a slight price increase, you should commit arson on your sucky business.”~ Warren Buffet. Paraphrased😅, but you get the point.
The article linked above suggests ways to test price increases:
- Raise prices 2-3% then evaluate over the next few months
- Watch out for “psychological price walls,” usually even dollar amounts (i.e., $10, $50, $100, etc.)
- Get feedback from non-buyers to find out why they didn’t buy (“price” often isn’t the true reason, dig deeper)
For solopreneur service providers, price jobs you don’t really want at ridiculous prices so it’s a win whether you get the work or not. Some work isn’t worth the hassle at any price, though.
ALT hack: Save tons of time by not clicking headlines about “coming soon” features for any technology (especially OpenAI🤥).
If you know another immortal marketer, please share Inbox Hacking to them. Thanks.🙏
Shane McLendon, Copy Kingpin – Inbox Hacking
