This is Inbox Hacking, a Free Newsletter for awesome email marketers wanting to level up. Email marketing insights, tools, & tactics sent twice per week. If someone forwarded you our Newsletter, please sign up for your Free subscription. On tap⊠relationship marketing tips for email campaigns, 3 best subject lines in my inbox, & Todayâs Hack.
Inbox Hackers, Iâm so fired up I might work a full 5 hours today. Donât worry, I know the risks.
Look, email is personal. So why do marketers underutilize relationship marketing in campaigns? Itâs a big mistake not to nurture relationships with subscribers so letâs explore the benefits and examples of good relationship marketing.
Relationships are Relationships
Many marriages end because there is always someone else out there if a partner isnât putting in much effort.
Same goes for email campaigns. If emails are lackluster, there are a billion other emails subscribers can open instead.
So⊠avoid the #1 relationship mistake according to a Professor of Psychology:
1ïžâŁTaking someone for granted.
Your email campaigns are not only competing against all the other email marketers. Youâre up against busy peopleâs time constraints, video and audio content, and spam filters too.
Your subscribersâ attention is a gift, donât take it for granted.
Losing One Subscriber is a Big Deal
Youâll never keep 100% of readers. But losing a single subscriber because they donât feel appreciated is throwing away money. Chasing new customers is thrilling, but ever noticed that itâs mostly chasing?
I prefer sitting on my butt letting current customers keep buying from me and opening my next email because I didnât take them for granted.
Itâs easier to sell to existing customers than to someone youâre chasing⊠itâs like stalking and stranger danger doesn’t sell.
Real-Life Examples of Relationship Marketing
My buddy who used to own the beer / check-cashing store never failed to be open. And always had funds to cash each customerâs check.
Every single payday, the same 200+ people depended on him to cash their checks.
Well, he sold the place and the new owners stopped cashing checks for 3 weeks. It took just one week for word to spread though. Groups of workers at the same company all went to another business or started using a bank (which they hated in the first place + banks donât sell beerđ). They never returned.
âRelationship marketing can be as simple as being insanely consistent so you never let your customers down.Â
If you promise a weekly newsletter⊠never miss a week.
(Iâve penned Inbox Hacking without fail twice a week for over 40 weeks⊠me, who thinks a 5-hour workday is a grind đ, so anyone can be consistent!)
8 Examples Beyond the Beer Store
A detailed list is here.
#1 Capital One – Helped customers avoid the most vile people on Earth (TSA)
#2 IKEA – Changed font back when customers hated new one
#3 Dell – Catered to corporate customers so they could avoid crowds (of peasants?)
#4 Samâs Club – Early hours for VIP members to avoid lines
#5 GE – Produced some sci-fi podcasts (not much in it for them, just entertaining to customers)
#6 Dominos – Kept it real unlike most corporations as they highlighted mean reviews of their pizza/cardboard-edibles then promised improvements
#7 Hillâs Tool Rental – Local business owner helped me find parts for a pressure washer and didnât charge me for taking up an hour of his time
#8 Enterprise Car Rental – Gave me a full-sized truck and let me bring it back with an empty gas tank because they didnât have the smaller car Iâd reserved.
Proof Relationship Marketing is Worth the Effort
Good customer relationships make selling easier. But thatâs not all.
- Brand missteps will be more forgivable
- Positive reviews grow as valued customers make time for you
- User-generated content is an easier ask
- Company improvement happens because customers know you actually listen to feedback
- Over half of Americans have a negative view of faceless corporations
Also, consumer surveys show people are let down when they receive offers they have zero interest in or have already bought. Why? The brand has shown little interest in getting to know them.
Wrapping up Relationship Marketing
3 actionable takeaways:
- Segment your email audience so you know who your relationships are with
- End bad relationshipsâ delete subscribers who do not engage with your campaigns
- By hook or by crook, find ways to make your content stand out and be more valuable than what readers find elsewhere
Take those steps so you wonât have to worry about a homewrecker running off with your subscribers.
Top 3 Subject Lines in my Inbox (+why they made me click)
- 𧔠Unraveling Threads (unique emoji & hot topic- Metaâs Threads)
- Liquidation pallets (the screenshot attached caught my eye)
- Don’t miss this new event by Athens Comedy on Jul 12! (relevant, timely, local)Â
Read on for a how-to on ChatGPT prompting, brain dumbbells, & Todayâs Hack.
Could You Triple Your Open Rates?
Yep and hereâs how.
Send emails when your subscribers enter their inbox.
Spike engagement and revenue with a new technology that enables you to know when your subscriber is actively looking at their inbox!
It works like this:
Step 1: Inbox Mailers identifies when your subscribers are checking their email.
Step 2: Inbox Mailers triggers your ESP to send an email while theyâre opening other emails.
This increases opens, clicks, aaaand⊠sales! Learn more with a free demo.
*sponsored
Knowledge Base
đïžââïžKnowledge is power but first, semi-motivation
đ€Level up your ChatGPT prompt skills (8 min vid)
Using these 7 Types of behavioral segmentation?
đAdvanced abandoned cart email workflow by Drip
5 methods for generating unique content topics
Self Help
New study found building lean muscle can reduce risk of Alzheimerâs by 12 percent.
Great, because there ainât no pill for that.
âDespite the consistent rise in Alzheimerâs prevalence, we currently have no effective treatments for this debilitating disease,â Dr. Daghlasâ team explains in the journal BMJ Medicine.
A third of future dementia cases will result from preventable factors.
Our brains desperately need us to pick up a dumbbell, do a few body squats, and walk uphill some.
*Shout-out to Inbox Hackers:
Braden at Wilmington Biz (media)
Bryan at Cargill (global food)
Facts and Stats
- Cold emailâ sending just one additional follow-up can boost replies by 65.8% (Backlinko)
- 45% of email marketers are not using automation in onboarding/post-purchase emails (Litmus)
- 81% of people prefer opening emails on their smartphones (Campaign Monitor)
Bonus: Bingâs average CPC is $1.54, 33% lower than Google Ads.Â
Inboxes are more crowded than ever in history.
Many brands are seeing 8 out of 10 emails unopened, going to waste.
Demoralizing? YesâŠ
But it doesnât have to be this way.
You can dramatically increase your open rates with Inbox Mailers.
Users of this new tech are seeing 50% – 70% open rates consistently.
âPlus, Inbox Mailers re-engages inactive subscribers using the Network Effect.
Our platform integrates easily with your current ESP.
Increases click volume too.
Stand out in inboxes and donât let your campaigns go to waste any longer.
Get Hacking
Send a promotional email right behind your next newsletter if a large percentage of your subscribers open the newsletter almost immediately upon arrival (check metrics).
These newsletter readers are more likely to open your promo email because they are in the middle of opening other emails.
Donât have a newsletter? Then partner with someone who does and test sending a promo email right behind their newsletter.
ALT Hack – write 2 emergency newsletters to have in the can in case youâre ever in danger of missing a send.
*Know other slick email marketers? Please forward Inbox Hacking to them.
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đšHow long should a marketing email be?
đWhy engagement segmentation is critical to your email deliverability
đPlease take survey below. It stops balding, allegedly.
