inbox hacking logo

Right & wrong way to use AI writing

AI writing

New here? This is Inbox Hacking, a Free Newsletter for Awesome email marketers eager to increase Awesomeness. Email marketing insights, tools, & tactics sent twice per week. Someone forwarded you our Newsletter? Please join over 14,367 Email Marketers and sign up for your Free subscription. Today   AI writers flaws & strengths, fresh stats, & a hack to get into more inboxes.

We all know tomorrow is Chocolate Covered Raisins Day, so feel free to use that in a Friday email blast. Or simply make up your own holiday.

As for today, we are looking at how to best utilize AI writing in emails, blogs, social captions, videos, etc. Also, the precise weaknesses of robot writers. It would be foolish to ignore a tool that can lighten your writing load. No one would go back to a typewriter, right? But it would also be crazy to think artificial intelligence is or ever will be flawless. 

Tale of Two AI Writing Reports

Midas Touch (4-blog series) and HubSpot did AI writer reports.

Midas focused on B2B writing. HubSpot on general content.

My top-5 highlights from the reports:

  1. Concrete human outline helped tremendously 
  2. AI specializes in SEO best practices
  3. Templated content elements suit robot writers (i.e. meta descriptions)
  4. The AI writers data set could be outdated
  5. AI can mix up facts, statistics, even concepts (AI hallucinations)

The question that stood out to me most was raised by Midas. Besides saving time, why are you considering using an AI-writer?

For example, ChatGPTs knowledge is limited to 2021.

No AI Writer Block

Writers block is a good reason and excuse to use an artificial intelligence writer. 

Writers block can strike any human writer for various reasons. Low energy. Rough week. Bad decisions on chocolate raisins. 

But having an always-ready robot can and will produce a generation of lazy writers. Truth.

Writing is hard and easy to put off. Why do you think millions of people say they could write a book but so few ever type the first sentence?

AI Writing SEO Double-speak

While HubSpot touts the SEO powers of AI-generated content, what good is that if Google is gonna smite the bot content?

Google’s helpful content update outlines its mission to “help people see more original, helpful content written by people, for people, in search results. Amidst the rise of AI writing tools, search engines can recognize AI because it typically lacks human expertise, authoritativeness, and trustworthiness.

  • Human expertise
  • Authoritativeness
  • Trustworthiness

If you can add those elements after ChatGPT lays out a solid SEO structure then thats the value of AI in this arena. That is, IF you can add those elements more efficiently than by writing the entire article yourself.

Then, the suits

Human Experience Cant Be Plagiarized

Ive mentioned AI lawsuits in past editions of Inbox Hacking (mainly AI art). So plagiarism will be a concern with AI writing too. Another reason you need a human to at least vet all AI content.

Even if AI writing evolves to the point no plagiarism is possible, there are other big problems. Midas highlighted them with the example of thought leadership writing which is derived from:

AI writing
Midas Touch

#1 A robot writer can insert facts and statistics but has no feel for the story behind the numbers.

#2 It can paste quotes from in-house experts, but can it make the readers understand what the expert wants to share?

#3 Knowing what the network or industry is talking about goes back to the possibly outdated data set the bot has.

#4 As for mistakes What mistakes!? These bots lie and make stuff up. Plus, its hard to get ChatGPT to be critical of even the worst people (I tested this extensively, no joke). So how likely is the bot to criticize the brand it is working for, even when mistakes are part of a successful turnaround story?

The bottom line.

Should Your Organization Use AI Writers?

Yes. Should you turn bots loose on your email subscribers and blog readers? Um, no.

If you have or are a solid non-lazy writer, I suggest letting others work out the kinks on ChatGPT and its merry band of AI authors. CNET put on a clinic for what not to do.

Im no idiot. Well, I am an idiot. But even I know better than to trust a new technology with articles I want to be accurate and helpful to my readers. 

Right now, the best uses for AI writing tools are:

  • Blog outlines
  • SEO structuring
  • Producing endless subject lines to choose from

Most of all, I suggest playing around and testing AI writers. You dont want to be the first to implement these tools. Being the last would not be wise either though. 

Perhaps test ChatGPT by starting that book you always wanted to write .

BTW – AI writers will be critical if you push them a bit. ChatGPT wrote the Yelp-style review below:

AI writing

Keep reading for new stats, knowledge base, & an incredible AI-produced video.

Knowledge Base

Knowledge is power but better stretch first.

Interview insights for producing a complex newsletter(s).

Drips favorite April Fools email examples.

23 experts takes on email marketing trends.

Loyalty programs have big upsides create / improve yours, 10 tips.


Spoiler Alert

兙ou can stop stressing over subject lines 24/7.

Inbox Mailers holds the key to open rates

Triggered Emails via our Network Effect. It works for businesses of all sizes.

  • Get open rates of 50% – 70%
  • Increase/Fix your reputation, deliverability, & inboxing rates
  • Increase/Fix Sender scores & IP Health
  • Re-engage your Dead/Unengaged list

>>>Book a Demo. Inbox Mailers is your cant-miss email marketing tool.

Self Help 

Options suck. 

Not to someone in the 1800s. They had like 6, and 3 involved farming.

Today, were overrun with options.

What to read, what to write about, which marketing tactics to lean into.

Focus would help, but thats not an option.

Not while were plugged into machines with billions of options.

Currently, the only way to focus on what matters most is to schedule time away from screens. 

It may also be the only way to be certain our reading, writing, and business choices are ours. 

And not nudges from behind a screen.

*Shout-out to Inbox Hacking Subscribers  

沛im at KimDoyal (Content marketing)

祿tacey at APS (Payroll)

Facts and Stats

  • Most frequently used by brands in good customer relationships: Email 67% / Voice call 63% (Front survey)
  • 86% of people searching on Google ignore paid ads. 70% of links clicked are organic (Marketing Insider Group)
  • 80+% of industry experts integrate some form of AI tech into their online marketing (HubSpot)

From Our Sponsor

Email Marketing Struggles:

How much of your list is dead in the water? 

Imagine resuscitating those dead email subscribers and bringing them back into the purchase funnel. 

Inbox Mailers empowers re-engagement. 

They leverage a unique engagement trigger system that we have seen double and even triple open rates. 

>>>Book My Free Demo

Marketing Musings

Lots can go wrong in email campaigns. 

Besides sending one off during a bender Tina in Indiana.

You also have to worry about subject lines not hitting the mark, spam filters over-filtering, and rendering issues in Outlook.

Even with all those worries, at least with email marketing, we can test our efforts before launching them into the world.

See how they look in various inboxes, check subject line scores, and check for spam warnings.

Hard to do that with social media or Google advertising.

Yeah, you can view ads before they go live. But once they do, how do you know where they are actually appearing with this magical automatic bidding and placement?

US Senator Mark Warner (vice chair of the US Senate Intelligence Committee) sent a letter to the Federal Trade Commission in October 2018, raising his concerns over high levels of digital ad fraud, in the wake of Buzzfeeds expos矇. In this letter he accused Google and other major platforms of inaction and even wilful blindness to the scale of ad fraud, while continuing to happily pocket the revenue. ~ Full article

Email marketing is more reliable, manageable, and most of all, believable.

Get Hacking

Get hacking today with a dont. Dont go it alone in your email marketing.

Take one step to leverage another mailers email efforts. Options:

  • Propose a partnership for a holiday / charity email campaign
  • Offer to promote a related newsletter in your newsletter & vice versa
  • Dont underestimate the network effect in inboxes.

ALT hack Check & troubleshoot your domain reputation (with Google Postmaster Tools)

*Heres that AI-produced video I promised

噎ther Inbox Hackers liked

The best inboxing diagnostic tools and how to use them

、ullet Points What affects your domain reputation?

Please take survey below. It could save the Dodo Bird.