🎩Top author’s email list growth rate advice

This is Inbox Hacking, a Free Newsletter for awesome email marketers wanting to level up. Email marketing insights, tools, & tactics sent twice per week. If someone forwarded you our Newsletter, please sign up for your Free subscription. Today, advice on growing an email list from an author with 2 million+ subscribers, (also, 3 reasons social CTAs fail).

Inbox Hackers, don’t worry. We only have to deal with Mr. & Mrs. Obvious telling us it’s hot for two more months. We know! It’s summertime!

Anyhow, today’s feature story has prime-time advice for growing your email list. A dude with over 2 million subscribers must know something, so let’s see what James Clear has to say.

Big Guy to Big Guy on Email List Growth Rate

(Not that Big Guy😂)

Tim Ferriss doesn’t need marketing advice. Still, he asked for it and best-selling author James Clear gave perfect pointers on getting more people on Tim’s email list.

Main point from the interview segment? Prioritize email sign-up forms on your website.

Don’t just say you’re prioritizing them either. You’ll see what I mean in a second.

On your landing pages or home page, something will lead. Make sure that something is what you intend to lead.

Simple Testing to Improve Email List Growth Rate

Clear’s 2 easy suggestions to speed up email list growth rate were:

Test swapping the positioning of your top two calls-to-action
Keep email list sign-up always visible on a top-of-page banner

Same advice holds true even if email sign-ups are not your main goal. Put the spotlight on what you most want people to do… remember, it’s hard enough to get them to take even one action!

BTW, the author made the case for email marketing on these fronts…

Easier to share video / podcast links via email newsletter than vice versa (I don’t click on video links and I can’t remember podcast links)

Focus on what has the most long-term value (10k YouTube subs are cool but what’s the conversion rate compared to 2k email subs?)

Email prompts immediate action. The same can’t be said for videos, podcasts, or social media posts typically. The inbox gives users a quiet space to take the action you want them to.

⭐Clear also advised being strategic with cross-pollinating content. Instagram was one of his top 5 sources of email sign-ups – flabbergasting, I know.

Tiny Tweaks Boost Email List Growth Rate

Oh, see below what Tim Ferriss is truly prioritizing on his site.

⬇⬇⬇⬇⬇⬇⬇⬇⬇⬇

He gives people a chance to subscribe to his podcast after every blog entry.

But only gives them two shots to sign up for his email newsletter. Although, you do have to click “no thanks” to close the second pop-up email form.

With an always-on banner, his email list growth rate would have the same chance to grow as Ferriss’ podcast does.

Or he could simply add an email sign-up link next to every podcast sign-up link if he’s one of those anti-banner 🔱folks.

Key Takeaway on Growing Email Lists?

It’s ok if you don’t want to give email prime real estate on your landing pages / home page.

Just know that what you do prioritize will generate more action and engagement.

“Something has to lead the day.” ~James Clear (seller of a 💩-ton of books)

Don’t fool yourself either. Saying you want email subscribers above all… is not the same as making that a reality. So you may have to get an unbiased third party to look at your site to get to the truth so you can test small tweaks.

Read on for a psychological branding tip, eyeball defense, & Today’s Hack.

Knowledge Base

🔌Knowledge is power but first, animal laughter.

What’s the Generation Effect (& how it can affect brand awareness)?

🔨10 tools to keep your email content fresh with trending topics.

8 tools that make repurposing content easier.

📩Email dark mode best practices (for e-commerce).

When is feedback useless?

Trashed

🚮 Landfills contain megatons of flyers, postcards, and sales letters. Most trashed before readers even read the business name on the paper.

Same with marketing emails. No digital weight but still a Giant Waste.

Protect your email campaigns from being trashed before readers even see your subject line.

You can get up to 7 out of 10 emails opened and read with Inbox Mailers.

Yep, up to 70% open rates. Not only that. Click volume increases too.

Learn how Inbox Mailers is helping other email marketers like LeadMark triple their open rates.

Schedule a free demo today.

*sponsored

Self Help

Imagine how tough your daily tasks would become if your sight was gone or diminished.

This simple near/far exercise can help keep your eyeballs fit.

*Shout-out to Inbox Hackers:

📢David at MyTaxCoach

📣Roberta at HearUSA (hearing solutions)

Facts and Stats

77% of consumers say video testimonials impact their buying decisions (Wyzowl)

53% of customers want the capability to text a business back (Media Post)

Fake reviews impact roughly $152 billion in global spending yearly (AP)

Bonus: Top 3 reasons shoppers bounce after clicking a social media link to an offer on your website? 1. Product not found on site or looked different. 2. Too expensive. 3. Out of stock.

70% open rates? Really?

Sick of wasting time and money on email subscribers that end up never opening your emails?

Sales are impossible if 8 out of 10 of your emails are ignored.

Inbox Mailers solves your low open rate problems for good.

Thanks to patent-pending ‘inbox listening’, Inbox Mailers users are getting 50% – 70% open rates on average.

How? By sending emails right when your subscribers are checking their inboxes.

Discover exactly how Inbox Mailers is helping email marketers like you produce higher profits.

Schedule a Free Demo today.

*Lead generation company LeadMark saw a near 3x increase in open rates on their Black Friday campaign using Inbox Mailers.

Get Hacking

Christmas hacking in July. Why not? Time flies and holiday shopping will return before you can say Cyber Monday.

3 proven Christmas marketing tactics below that can be used any time of year:

Dial up emotion in ads
Test adding animals to marketing messages
Find creative ways to use scarcity (deadlines/quantities/VIP-only)

*Know other wiley email marketers? Please forward Inbox Hacking to them.

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