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Morning, you brilliant humans. Assuming thatâs true, I know you can keep up, so letâs jump right in.
Todayâs feature story shows you how monetization is done from a non-annoying influencer whoâs leaving even Mr. Beast in her rearview – in terms of influencer salary by followers. Whatâs her secret formula? Well, it isnât best practices or techniques, so letâs get the down-lowâŠ
Dani Austin Ramirezâs Influencer Salary by Followers ($4,302.93 per 1,000)
Quick takeaways on this legit influencer.
- Earned over $8 million in 2022
- The #1 influencer for earnings per 1k followers
- Does not go overboard on aesthetics or branding
Also, sheâs the only influencer Iâve ever heard call influencing a âservice-based industry.â
Jot that down. Iâll waitâŠ
How is Dani Austin Ramirez Squeezing So Much Income from Each Follower
No squeezing needed!
Thatâs the difference between her – the wheat – and the chaff, for influencer salary by followers.
Her interview on Forbes a couple years ago gives away the keys. Iâll drop them for ya:
- She shows mostly mundane parts of her life
- Isnât scared to go live or be vulnerable on camera
- She lives the customer journey instead of making an infographic about it
- Is involved with some high-ticket industries
- She stands for something versus catering to something

To be clear, she apparently still shops at Amazon and Walmart. Part of Ramirezâs appeal is showing deals at such âbasicâ stores. And she has even been accused of being âbasic.â But she is also involved with hair-loss products (her brand), the wedding industry, and wigs. Bigger-tickets. So, she isnât depending on YouTube to toss her two nickels for every 10,000 views like Mr. Beast is.
And she isnât relying solely on YouTube either. Mr. Beast would be eating ramen if the Googsters ever kicked him off the Tube (not really, but you get the point – eggs, one basket – all that).
Her Girls Propelled this #1 Influencer Salary by Followers
Also vital to this top influencer? How big a role her followers (who she calls âher girlsâ) play in her success. One example was providing user-generated content for her productâ before & after photos. Unsolicited!
See, this lady is authentic – and the word âauthenticâ never came up in that Forbes interview. Prolly doesnât splatter âauthenticâ on her internal memos either. Ramirez doesnât talk about it, she is about it.
And before you think Iâm some super-fan of this influencerâŠ
I donât like any influencers. Or care how much they earn.
And I had never heard of her before today. But Iâm impressed because this lady is REAL, and that is her marketing superpower, in my opinion.
Iâm not even certain she was trying to start a real business at first. Again, she was just sharing her struggles with other women like her. She didnât wake up in the morning with diabolical plots to wring big money from each unsuspecting follower.
I doubt Ramirez laid awake at night worrying about:
- Viewer retention on YouTube
- Optimizing her Instagram layout
- Using the ideal word count in marketing emails
- On-page SEO
Yeah, those things matter. But thereâs too much focus on them nowadays. Why? They are easy to point out. They are mechanics/techniques. Theyâre simple âhow-tosâ that average content creators (making 43 cents per 1,000 followers) can mass produce.
Connecting with Old Brands and New
How can this influencer work a brand deal with an old-school brand like Mr. Clean and partner with Amazon as an official influencer?
Again, being real resonates with most people/brands/audiences.
I mean, what kind of influencer is tickled about getting attention for a âlittle maw-n-paw shopâ she mentioned on IG? Yes, her words, maw and paw.
Being real comes at a cost, though. You will get called âbasicâ or way worse by dum dums.
Thatâs when standing for something comes in real handy.
âIâm a flavor and not everyone is gonna like my flavor.â ~Dani Austin Ramirez
Most people donât even know what their flavor is. Or when they do, they hurry to cover it up just in case it doesn’t appeal to three random people unqualified for anything except a Twitter License.
Wrapping Up (Downsides of $8 Million a Year)
Can anyone do exactly what Mrs. Ramirez has done? Yes. Anyone can drop the act, be real, and focus less on marketing mechanics and more on serving the people who make time to follow a brand.
Can anyone make $8 million in 365 days? Not everyone. And thatâs not a bad thing, considering this admirable influencer said she had only taken off a handful of days over the past several years! She does have enough discipline to shut work down now at 5 pm daily. But seems to have to force herself to do so.
Find more details on top influencer revenue – and read below for B2B SEO blunders to avoid and how a newsletter raised $270,000 in private funding.
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Knowledge Base
Knowledge is power, so is never considering that you couldnât
âTop SEO blunders (B2B SaaS)
đ€Is âbrandâ the future of Search?
đ4 win-back email examples
đ€Raising $270k for a newsletter
đ© Yahoo Mail/Gmail sender compliance guide (in plain-speak)
Self Help
No one has it all figured out.
That doesnât mean no one has figured it out for where you’re stuck at right now.
So, keep looking for them.
(Also a good idea? Choosing sanity over the benefits of being online)
* Inbox Hackers Shout-out:
Brooks at RCM (support for the disabled)
Adriana at McCabe World Travel
Facts and Stats
- TikTokâs monthly active users YOY per-quarter growth fell to 3% in 2023âdown from 12% in 2022 (TechCrunch)
- On average, Amazon influencers earned 21.6 times more on Prime Day than on other days in 2023 (Business Insider)
- About 40% of B2B marketers said LinkedIn is their most effective B2B lead generation channel (Social Shepherd)
Bonus: The National Retail Federation report: customers return âa helluva lotâ of online purchases. How much? Nearly 18%
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Get Hacking
Easy one this week, Inbox Hackers.
Track how much time you spend perfecting the copy on a sales email or landing page.
Then, spend at least that same amount of time connecting with your followers, audience, or customers:
- Call one
- DM a few
- Give away something to a couple via email
- Hop on Reddit to see whatâs ticking them off lately
Make time for them, theyâll reciprocate (Big word for – theyâll do the same for you, but Iâll double-check my pocket dictionary).
Share Inbox Hacking with a friend or coworker. We appreciate it.
Other Inbox Hackers liked:
YouTube intros A/B thumbnail testing
Downfall of society or good way to vet job candidates?
Testing: Hands-free scrolling on TikTok (goodbye IQ)
Not-so-convenient grocery/meal delivery businesses

